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Our Story

Distinctive AFWS Designs, Inc. (DDi) has been serving public and private U.S. entities with reliable automated flood warning systems for 30 years. In over 20 states DDi has installed and/or maintained over 2000 gauging stations, established over 300 computer base stations, and pioneered hundreds of emergency plans and procedures for public and private entities across the nation.

  • Prior to establishment of DDi, Owner and President, David L. Haynes, worked 20+ years with public safety and emergency response agencies (fire, rescue, EMS, law enforcement and emergency management) at the local and state level.
  • In 1990, DDi opened as a sole proprietorship under the name of Distinctive Designs.
  • In January 1998, a corporation was formed under the present name.
  • In 2009, the Charlotte-Mecklenburg Stormwater Services won a National Hydrologic Warning Council’s Operational Excellence Award for a flood warning system for which DDi provided rehabilitation, enhancement, and upgrade design services.
  • In 2015, the Harris County Flood Control District also won a National Hydrologic Warning Council’s Operational Excellence Award for a system on which DDi worked with the owner/operator for major system improvements for the design, preventative maintenance, technician training, and overall operational readiness of the system.
  • In November 2015, DDi completed the first automated live tweeting flood warning gauge in the U.S.
  • In October 2019, DDi expanded their team to include staff in Texas. Though we’ve been serving Houston since Hurricane Ike in 2008 and Fort Worth since 2016, we are now even better equipped to serve Texas and the surrounding states including Louisiana, New Mexico, Arizona, Arkansas, Missouri, Oklahoma, and Kansas.

Company Values

We believe the key aspect of a successful automated flood warning system (AFWS) is the integration of multiple components designed to work together like a strong chain of links. This “chain” must include more than your standard water level gauging stations, computer software, and alarms. It should also include reliable data, stakeholder and public participation, quality response plans, and ongoing quality oversight and maintenance of all these components—all of which are services DDi offers above and beyond the standard hydro-meteorological gauging systems. Our top values include:

Reliability

Our company tag line, “No Data Is Better Than Bad Data,” is the beginning of everything we do. Data quality and reliability are paramount to assuring the success of any system and we believe that success begins with the initial system design and continues with quality ongoing system maintenance until the system needs upgrading.

Honesty

At DDi, we believe our job is to honestly advise the client of which components are best suited to meet their system requirements, regardless of the brand. We can provide this service because we remain contract-free from any individual manufacturer. Instead, we focus back on our number one value, reliability, and advise our clients to use system components that will truly provide them with long-term quality information.

Innovation

Many projects we take on really require an out-of-the-box approach to keep costs low without compromising data reliability. Since technologies change constantly, DDi challenges itself to stay on the forefront of those changes in flood warning technology. That is why our staff leaders serve on national boards of directors, technical working groups, and/or research and development committees. We constantly educate ourselves and consider ourselves a driving force for innovating new technology.

Distinctive AFWS Designs, Inc. does not discriminate, or support any such act, against any person or group of persons due to their race, color, religion, age, marital status, national origin, ancestry, sex, sexual orientation, mental retardation or physical disability in their employment or work practices.

Awards & Accolades


To date, DDi has helped two clients achieve National Hydrologic Warning Council’s Operational Excellence Awards for systems operated in the Harris County Flood Control District of Houston, TX (2015) and the Charlotte/Mecklenburg Flood Information and Notification System of Charlotte, NC (2009).

In November 2015, the first automated live tweeting flood warning gauge in the U.S. was brought online by DDi. This system was designed and built for the Upper Providence Township in Montgomery County, PA, where the township experienced flooding of trails, residential properties, and commercial properties along a 25 miles stretch of the Schuylkill River. The new system now keeps emergency management staff informed of water levels, but also tweets about potential flooding on social media, which has been proven to be an important medium for informing the general public about hazardous conditions. After this success, DDi is now working with other clients for similar systems.

From 1993 to 2008, DDi served as the lead technical consultant to the National Weather Service Office of Hydrology for their Integrated Flood Observing and Warning System program (IFLOWS), which later became the Automated Flood Warning System Program (AFWS). This consulting position involved working with local, state, and federal agencies in the design, implementation, troubleshooting, and ongoing operations of flood warning networks throughout the Eastern United States. Work efforts also included coordinating and assisting other consultants in accomplishing their defined scopes.

Team Members

David L. Haynes, President

David Haynes currently serves as President of Distinctive AFWS Designs, Inc (DDi). Haynes typically operates as the principal-in-charge and project manager for his clients, which means he personally coordinates the work efforts of team members and clients.

Prior to starting the business in 1991, Haynes worked 20+ years with public safety and emergency response agencies (fire, rescue, EMS, law enforcement and emergency management) at both state and local levels. Over his 45 years of combined experience, Haynes has become a leading expert in the areas of warning systems, public engagement, disaster response and recovery, and project planning management.

Haynes also served on the National Hydrologic Warning Council (NHWC) Board of Directors from 2009 to 2013. On this board, he served as Chairman of the Standards and Guidance Committee and as a member of the By-Laws Committee and Executive Program Committee. He currently acts as Chairman for ALERT2 Protocol Technical Working Group since 2014, where he leads a team of dedicated professional volunteers in the design and maintenance of standards for the latest generation of wireless communication protocols for use in real-time hydrologic data collection systems. 

David Haynes is constantly working with vendors on new products and product improvements to enhance the flood warning systems he implements. He values innovation, which has resulted in highly effective systems unique to his clients’ needs.

Mark Moore, Systems Specialist

Mark Moore now serves as the Systems Specialist on the Texas team which serves much of the southeast and southwest including Louisiana, New Mexico, Arizona, Arkansas, Missouri, Oklahoma, and Kansas. His passion for working with our clients directly in the field is why we are incredibly honored to have him working with us at DDi.

Moore boasts 5 years in the flood warning industry as a hydrologic specialist. Though his skill with data remains uncompromised, Moore thrives most when he can help educate others about the priority of flood warning and safety. He often attends public outreach events and national flood warning conferences for the purpose of educating himself and others.

Mark Moore currently serves on the National Hydrologic Warning Council (NHWC) Board of Directors as one of the Directors-At-Large and on the ALERT technical working group.